Earth Day 2011: Green Marketing Opportunites
April 22, 2011 will mark the 41st anniversary of Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to call attention to the environment.
Earth Day coverage has grown exponentially over the past decade and will get substantial coverage in most media outlets — including national television, radio, newspaper, magazines, blogs, etc.
Earth Day creates an excellent opportunity for companies to promote their environmental activities and concerns to a broad base, as well as to their local community.
What will your company do for Earth Day to stand out to its base and capture the attention of its public? How will you let your customers, prospects, employees and/or shareholders know about your efforts to reduce carbon emissions, use more eco-friendly materials, reduce waste in packaging, start a recycling campaign, cut emissions, etc?
My suggestion: Don’t forget the kids. Children are Our Future.
A national research study commissioned by the National Environmental Education Training Foundation noted that children placed the environment third in a list of 10 issues behind only AIDS and kidnapping. This contrasts greatly with adults, for whom the economy, crime, and drugs are of greater concern. Children worry about long-term issues such as damage to the ozone layer and destruction of the rain forest.
Did you know that 99% of children in America today have access to environmental classes in school, and 31 states require schools to incorporate environmental concepts into virtually every subject in all grade levels?
Reach out to children. Children have influence over parents’ buying habits. as well as being an Read more…
