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New Survey Shows Stark Differences in Democrat and Republican Choices in Promotional Products

survey shows differences in preferences among political parties for promotional productsAccording to a new study from the Advertising Specialty Institute, Republicans like food gifts, Democrats prefer logoed pens and independents love imprinted shirts.

This study shows how differently people from the major parties view promotional products (aka swag , freebies, tchotchkes, ad specialties, gimmes), millions of which are distributed during election season along with bumper stickers, buttons and yard signs.

Here are some study highlights:

  • Independents get more promotional T-shirts than either Democrats or Republicans.
  • Democrats receive more outerwear than Republicans by a 2-to-1 margin.
  • Independents are less inclined than Democrats or Republicans to take free pens.
  • 86% of Republicans give away the freebies they don’t want.
  • 75% of independents prefer name-brand consumer promotional products, nearly 1.5 times more than Democrats or Republicans.
  • Republicans are nearly 1.5 times more likely to accept a free promotional food basket than Democrats.
  • Independents value promotional swag the most – on average, they own 11.6 logoed products, compared to 9.4 for Democrats and 10.3 for Republicans.

Final results of the 2010 Advertising Specialties Impressions Study will be released in November. For a sneak peek at preliminary results of the breakdown by political party and independents, and the study methodology, click here.

And you thought it was just public policy, the role of government, social efforts, global warming, health care and education that separates our politicians.  Now it is also the type of promotional products that they like.

“Our study reveals that when it comes to courting voters, you’ll get more bang for your promotional buck if you consider their likes and dislikes.”

According to new results from the upcoming 2010 Advertising Specialties Impressions Study, the average cost-per-impression of an ad specialty item is $0.005, making it less expensive per impression than prime-time TV.
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Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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