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Retailers: Learn The Power of Branded T-Shirts

custom branded teesRetailers– are you still thinking about offering imprinted logo t-shirts and water bottles to your customers for re-sale?

Well, stop thinking and start doing- as Eskimo Joe’s started doing way back in the early 1970’s. As reported in Successful Promotions magazine, nearly 40 years ago, Eskimo Joe’s, a popular bar and restaurant in Stillwater, OK, started selling Hanes Beefy-Ts.

“We wanted the very best T-shirt we could buy. We were seeking a long-term relationship with our guests, not trying to make a quick buck. And when a guest actually wanted to buy our T-shirt, well that was the ultimate affirmation that they really, really liked Eskimo Joe’s,” says Stan Clark, president and co-founder of Eskimo Joe’s.

This year, Hanesbrands Imagewear announced that Eskimo Joe’s has been inducted into the Hanes Beefy-T T-shirt Hall of Fame. The Hall of Fame, located in Winston-Salem, NC, recognizes screen printers, distributors and others within the decorated apparel industry. “The Hanes Beefy-T has been an iconic brand in the decorated apparel industry for 35 years, and what better way to celebrate this special anniversary than to recognize others within this industry who have been part of our success?” says John Marsh, senior vice president/general manager of Hanesbrands Imagewear.

And the timing couldn’t be better. Hanes recently celebrated the 35th anniversary of the Hanes Beefy-T T-shirt; perfect timing since Eskimo Joe’s also is celebrating its 35th anniversary. “Eskimo Joe’s and Hanes Beefy-T have literally grown up together, and what a great partnership it has been,” says Marion Plumb, vice president of sales for Hanesbrands Imagewear. “Today, Eskimo Joe’s is known worldwide for its cool and creative promotional apparel, including the highly sought-after Eskimo Joe’s T-shirt which, of course, is printed on a Hanes Beefy-T T-shirt.”

Clark, who estimates that during the past 20 years, Eskimo Joe’s has sold more than 500,000 Hanes Beefy-T T-shirts per year, agrees the partnership is special. “When a new color for our Eskimo Joe’s T-shirts suddenly started flying off the shelves, the customer service team at Hanes was on the case immediately locating every piece out there to help us meet demand,” he says.

Whether you have a restaurant, night club, music store, souvenir shop, convenience store, dry cleaners, auto parts store–it doesn’t matter.  With the right graphics and a fun attitude, your customers can be wearing your advertising all over the country — acting like  a walking billboard for your company.

Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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