Cost Per Impression of Advertising Specialties vs. Other Media
The 2010 Study by the Advertising Specialty Institute has come back with its latest study of different advertising media, and promotional products again comes back with the lowest cost per impression- at half a penny per impression.
Compared to spot radio, rates per impression for promotional products is less than 1/10 as much. As you can see from the chart, it is 1/9 the cost of national magazines and nearly 1/4 the price of prime time television.
Many people try to determine the price of promotional products, and having a cost per thousand basis makes it an apples to apples comparison.
One of the keys is to match the promotional products to your audience so you can get a gift that will be used over and over again.
Click on the hyperlink for a complete copy of the ASI report.
For help in choosing the right promotional products for your needs and budget, as well as your target audience, call or write Eco Marketing Solutions at 512-507-4709 or visit their website at EcoMarketingSolutions.com.
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Robert Piller, president of Eco Marketing Solutions, is experienced in green marketing campaigns and recycled promotional products. He has worked to help plant over 25 million trees through his live tree seedling gift program over the past dozen years. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.
You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.
