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What are the Top Fashion Colors for 2012?

Selecting the hottest fashion trend colors for 2012Pantone Names Top Color Of 2012
Looking for a top product trend for 2012? This will be the year of Tangerine Tango, French Roast and Honey Gold, according to the Pantone Color Institute. After an analysis of consumer attitudes as well as global fashion and design trends, Pantone recently announced that the Color of the Year for 2012 is “Tangerine Tango,” a shade of bright reddish orange.

Businesses are taking note of the choice and see its potential appeal to clients who might want to incorporate the color’s pop of vivacious energy into their products. “For an industry like promotional products, you’re thinking pragmatically about what is going to capture attention in the marketplace, where are people’s eyes going to land, and a color in the orange family has a high visibility factor going for it,” says Leatrice Eiseman, executive director of the Pantone Color Institute.

Warmer colors in general and orange in particular have grown increasingly popular with designers and consumers over the last eight years, according to Eiseman, and look to only get more so. Last year, the hot pink color “Honeysuckle” was selected as 2011’s representative hue.

Robert Piller, President of eco wearables provider Eco Marketing Solutions, says he often looks at deeper shades of red and orange when looking for an attention-grabbing color and to help stay on the cusp of the fashion edge.  He adds, “The days of just ordering white promotional T-shirt for a promotion are limited.  for only a small amount more, you can offer fashion-forward colors that will increase the life of your branded shirt, creating greater exposure for your marketing dollar and better ROI.”

If a promotional T-shirt gets thrown at the bottom of the drawer or just worn when doing yard work, it reduces the impact of your marketing message.  A well-worn T-shirt can cost pennies a day, creating maximum ROI.  According to the ASI Institute, an imprinted T-shirt can have as many as 365 impression per day, making the cost of the shirt a nominal advertising expense.

The Wall Street Journal Fashion section did a recent interactive post on the hottest color trends in fashion.  Here is a link.

If you want to learn more about the hottest fashion trends in promotional shirts, hats and jackets, contact Eco Marketing Solutions at 512-507-4709.


Robert Piller, President of Eco Marketing Solutions, has over 25 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of reusable and organic tote bags, recycled and biodegradable water bottles, recycled pens and pencils in the country.

His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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