EcoMarketing Solutions' Media Room

EcoMarketingSolutions.com has just introduced a new jute/cotton stylish tote bag that will look nice for any occasion.

This eco-friendly tote bag is made from 73% jute and 27% cotton, and features padded cotton handles, velcro closure, and decorative adjustable cotton drawstring side ties.  This bag comes in a variety of colors and measures a whopping 18″w x 11-1/2″h x 6″d with 15″ long handles.

You can order this item in as few as 75 pieces and prices are under $7 wholesale.

Looks great for any occasion and it is reusable and eco-friendly.  Click on the picture for more information or visit www.EcoMarketingSolutions.com .

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Eco Marketing Solutions has just introduced an insulated 16-ounce reusable tumbler which features your custom imprint.  Ideal for cold drinks, these acrylic cups come in eight designer colors. Each tumbler features a screw-on cap and matching straw and they are BPA-free. Go green at your office by promoting conservation — and help your customers reduce their carbon footprint, as well.  These tumblers are also a conversation starter at trade shows, as they look like the one-time use cups–but they are made of acrylic to last for years.  Double walled insulation keeps your beverage cold-while reducing sweating on the outside.  144 piece minimum, they are under $4.95 each — with your logo. For more information, contact Eco Marketing Solutions at 512.507.4709 or visit their website at EcoMarketingSolutions.com.

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At a recent panel discussion at which I was a part of, questions seemed to keep popping up about how to get employees on board for a “go green” initiative.

Some of the human resource directors in the audience expressed how there were certain departments, or individuals within particular departments, that were not on board with the program. Others expressed how they have 90%-100% participation and commitment at their work. How was such a wide degree of participation possible?

Now, I have already mentioned how to start a “go green” program at work, which you can read at this link.

The consensus among the panelists was that the “carrot and stick” method was the best approach, by far. Greening a business takes time and patience. Like I had mentioned previously, baby steps work best.

Peer pressure seems to be one of the strongest motivators. So is ease of participation. If there are employees who do not throw out their soda cans or recycle their paper products, low cost recycle bins or stations placed in the break room, in the IT room, in visible and well-trafficked locations around the office will surely increase the recycling rate.

Be sure to make participation fun, with imprinted water bottles, biodegradable coffee tumblers, reusable utensils, etc., that carry your Be Green theme or slogan on them. Also, offer points for participating, both in terms of individual and group participation. Contests for most waste recycled per week, least amount of paper used per office, most car-pool miles, etc. will encourage Read more…

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More and more businesses and organizations are choosing to “go green” these days. Once that decision is made, it is important to get this initiative off on the right foot in order to maximize the participation rate and its effectiveness.

Here are five proven steps to incorporate when deciding to “go green”.

1) Determine why your organization is going green.
Having an eco-friendly business is a nice goal to achieve, but it will take many hundreds of man-hours, training, behavior modifications, meetings and costs, so it is important to understand why this decision is being made.

• Is it because your competition has gone green?
• Is it because of some negative press your organization has received in the trade publications or local press?
• Is it because you want to achieve long-term energy savings?
• Is it because you want to practice good corporate social responsibility?

Knowing the true reason(s) for this “go green” initiative is crucial in order to get the program started.

2) Find a Green Team Leader
One of the most crucial steps is choosing the right person to head up Read more…

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These days, customers are running more green-friendly promotional, advertising and marketing campaigns. Going green has become a priority for many companies that are turning to organic, green and biodegradable giveaways. Because of the growth in green-friendly promotions, live custom-imprinted tree seedlings (also known as saplings) have been one of the most successful eco-friendly promotional giveaways since we created them nearly 18 years ago.

Although we ship millions of these tree seedlings each year, many businesses and organizations still have questions about how they can use live tree seedlings for their next promotion.

Here are some idea starters based on popular slogans we often use for these saplings, which can help when planning your next marketing program:

1) We’re Branching Out: Whether it is a bank, restaurant, dry cleaner or other retail establishment that is opening another office or branch, this slogan will help your customers remember you.

2) You’ll See More Green: Does your company offer a money-saving service or product? Is it a lower-priced alternative than your competition? If so, this is a good slogan.

3) Putting Down Roots in Your Community: Are you a financial service provider? Real Estate Agent or Broker? If you would like to remind your customers of your long-history in your community, this is the perfect slogan.

4) Come Grow With Us: Similar to the first slogan, inviting prospects and customers to grow with you Read more…

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April 22, 2011 will mark the 41st anniversary of  Earth Day, an annual event celebrated around the world as the greenest of holidays. Established in 1970, it was created to call attention to the environment.

Earth Day coverage has grown exponentially over the past decade and will get substantial coverage in most media outlets — including national television, radio, newspaper, magazines, blogs, etc.

Earth Day creates an excellent opportunity for companies to promote their environmental activities and concerns to a broad base, as well as to their local community.

What will your company do for Earth Day to stand out to its base and capture the attention of its public? How will you let your customers, prospects, employees and/or shareholders know about your efforts to reduce carbon emissions, use more eco-friendly materials, reduce waste in packaging, start a recycling campaign, cut emissions, etc?

My suggestion: Don’t forget the kids. Children are Our Future.

A national research study commissioned by the National Environmental Education Training Foundation noted that children placed the environment third in a list of 10 issues behind only AIDS and kidnapping. This contrasts greatly with adults, for whom the economy, crime, and drugs are of greater concern. Children worry about long-term issues such as damage to the ozone layer and destruction of the rain forest.

Did you know that 99% of children in America today have access to environmental classes in school, and 31 states require schools to incorporate environmental concepts into virtually every subject in all grade levels?

Reach out to children. Children have influence over parents’ buying habits. as well as being an Read more…

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When it comes to environmentally friendly trade show give-aways, few items give more bang for the buck than imprinted tote bags. Trade show attendees are constantly looking for quality bags to put their catalogs and handouts into, and a heavy-duty tote bag will be used over and over again—long after the trade show has ended.  Tote bags are light in weight, fold up easily and they help prevent dozens of plastic bags from ever being needed.

Robert Piller, president of Eco Marketing Solutions, notes, “Imagine the return on investment that a reusable tote bag offers, when you factor in the hundreds of people who will be carrying your billboard sign around a trade show floor promoting your company.”

With all the choices of eco-friendly promotional tote bags, how do you choose which is the best tote bag for your budget?  Below are the five most popular types of eco-friendly tote bags and information to help you choose the correct tote bag for your needs.

1.  Cotton/Canvas Tote Bags: Cotton/canvas tote bags are probably the strongest and most durable of all tote bags.  Cotton tote bags come in various weights and offer possibly the best value, as well.  For trade shows, choose a cotton tote bag made with a minimum of 6 ounce cloth in order to carry and support substantial weight from catalogs, thus ensuring that the tote bags will actually be used. You can order these in natural color or dyed, depending on the impact of your logo and message.   The canvas material is not smooth, so small fonts and detailed logos should be avoided.

2.    Organic Cotton Tote Bags (Organic Canvas Tote Bags): Organic cotton tote bags have Read more…

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New Imprinted heavy Duty Cotton/Canvas Tote bag

(Austin, TX) Eco Marketing Solutions has just introduced a new heavy duty  natural cotton imprinted tote bag which can be imprinted with your company name and logo.  Specially designed for carrying added weight from catalogs at trade shows, this environmentally friendly tote bag measures 11″ x 14″ x  5″ and will keep your name and logo traveling around the trade show floor—serving as a walking billboard sign.  Robert Piller, President of Eco Marketing Solutions, asks, “What is the value to your organization if you hand out 250 of these environmentally friendly tote bags at a trade show and people throughout the show floor see your name and booth number?  It pays for itself right away.”

“We chose this tote bag design for maximum imprint– 9.5″ x 11″, he continues.  “That is larger than a standard 8.5″ x 11″ sheet of paper, making these the ultimate eco-friendly trade show promotional item.”

Each all natural tote bag also come with a shoulder length, sewn handle made of natural canvas fiber.

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Robert Piller is President of Eco Marketing Solutions, which helps companies promote their brand and image at trade shows and in direct mail with environmentally-friendly imprinted promotional products that won’t end up in landfills.  He is a frequent guest writer and speaker on issues of green marketing.   He can be reached at robert@ecomarketingsolutions.com or visit his blog: www.greenspotblog.com.

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